Like many designers in the class, I have chosen to respond to our work as the Preliminary Design Judges for the City and Regional Magazine Association. I, however, do not want to comment on the judging experience (although I must say, it was amazing), rather on a comment made by a fellow designer.
When we were talking about one of the magazine covers, Andrea H. pointed out that the cover (I won't name the specific title) used typography that made it look like a magazine right out of Las Vegas. This magazine, however, had no connection with Vegas, or a city that someone may consider to be similar to Vegas.
As designers we are always told that typography is extremely important, and we read books upon books about type. In our books for this capstone, almost every one mentions the power of typography and how little differences in font, style, size or placement can change the entire feel of the page. This was no exception. This typography choice just did not work for me.
In the book Graphic Style, every single page has designs from different eras and locations. One major difference in each design is the font choice. This just reinforces how type can change everything.
From this experience, I have realized that I need to be more careful in my font choices. This semester one of my goals is to work with typography and try to expand my techniques with editing type.
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