Where do I begin? I didn't hate the documentary. I found it to be interesting and enlightening. I never actually paid attention to how often this typeface is used. I mean yes, I have noticed many uses for it, but it wasn't until they had one man point out different places where Helvetica was used on the streets until I actually realized that the font was all over. It has definitely given me a new appreciation for Helvetica and, at the same time, made me want to avoid using it whenever possible to avoid becoming just another overlooked designer with boring, basic type choices.
Just My Type...
I have actually found this book to be quite enjoyable. At first I thought I would be bored while reading it, but I found it to be a quick read with some interesting ideas. As requested, I will be talking about three chapters that I particularly found interesting.
12: What the font? I found this chapter interesting for its mention of an iPhone application that can identify fonts. While this chapter also admits that the app has its issues, I still had no idea it even existed. Needless to say I put the book down and picked up my phone the second i saw this and downloaded the application instantly. I still have yet to try it out, but when I do I will let you know how it goes.
2: Capital Offence I didn't necessarily learn much from this chapter seeing as I already understood the connotation of capital letters, but I found the chapter to be very entertaining. It is also refreshing to hear someone else speak of (or write about) type etiquette. As designers we must evaluate our type choices and use fonts that are relevant to the message we are trying to convey. Therefore, this chapter is a very important lesson for us.
3: Legibility vs. Readability This is an important concept for all designers. We have to make sure it is possible to read what we create. It doesn't matter how great something looks if no one can understand what it says. This also relates to a post I made a few weeks ago in a "You Can't Miss" section where the bottom of a logo was cut off and the entire meaning was lost. One problem I run into is that I know what I mean for something to say so I'll assume everyone can read it. It is important for us to let a fresh pair of eyes see our work so that we know it is legible.
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