Wednesday, February 29, 2012

Response: History presentations

This week we each did a short presentation on a magazine before the '70s. I ended up with Vogue from 1910-1919.
This project was very interesting for me. I had never looked at such an old magazine, in fact I had no clue Vogue had been around for so long. The biggest thing I found was how they used illustration covers and hired different artists to do different covers. This is very similar to how a magazine would hire a photographer to do a specific cover shoot for them. It was also interesting to see how they did not have a "branded" logo yet. On many covers, the title of the magazine was drawn differently. In current times, magazines would never do that. They have a specific typeface that they use on each cover so that they have a recognizable identity. This was not the case for Vogue at the time, and it was not the case for many other magazines that my fellow designers studied. It goes to show that a magazine can be successful even if they do not want to keep one typeface for their name. As long as the title is legible, a reader will know what they are buying and still want to read the magazine. In fact, I would probably be more drawn to a cover with a clever, integrated title that showed a lot of thought went into how to write the title. But that could just be because I love typography and am a designer.
Anyways, here are some covers for you to check out:


No comments:

Post a Comment