Wednesday, February 8, 2012

You Can't Miss: Campaign Logos

This week I found some interesing campaign logos on logodesignlove.com. They showed a variety of logos, each of which was extremely effective for their candidates. All of the logos can be found here. I particularly enjoyed these two:


Both work for a variety of reasons and while they have definite similarities, it's interesting to see how both use the same color scheme- red, white and blue. This is stereotypically American (like the colors of the flag) therefore, they work well for presidential campaigns. They provoke the idea of patriotism, unity and American values.
With our magazine prototypes coming up, and our need to pick a color scheme for our publication as part of the requirement, it is very important that we remember how certain colors can provoke different emotions and use this to our advantage.

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