An original logo, designed by Luis Peiret, was supposed to show the letter "M" next to the number 20. Here is the original logo he created:
According to this blog, the logo was then modified and turned into a logo that looks as if it says "20020" rather than the "M20" that Peiret originally created. The logo now looks like this (Peiret is next to the logo):
This logo has reinforced the importance of typography and readability, something that we read about this week for class. Because the bottom of the "M" was cut off, the logo completely changed meaning. This caused an entire controversy with the logo, and the meaning to be lost.
This serves as a reminder to all designers that we need to make sure our typography is readable, or else the entire message we are trying to send could be lost. I will definitely be more aware of this now within my own work.
This is an interesting story, Jordin. I think there are some important questions to ask, at least important when I first read the story. First of all, what was Peiret's reaction to the editing of the logo? Personally, I think that the blame is on whoever produced the photo, not the logo designer himself. I also think (at least from the bottom photo) that the logo was printed poorly. The colors (although they are not the same as in the top picture) seem to be pixelated and unclear. Either way, someone made a bad call about the cropping of the logo, whether it be Peiret himself or whoever produced it.
ReplyDeleteThe meaning of the logo did change quite a bit! Sometimes, I feel like my typography is readable and clear, but when I present it to other people, they completely disagree. I guess that because I know what my design is supposed to say, I think it says it. This is definitely an instance in which whoever cropped the logo was not thinking about how a fresh pair of eyes would interpret things. As you said, this is a great reminder about working with typography.
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